Why More Marketing Won’t Fix Your Landscaping Business
BSCQ1334 • February 27, 2025
(And What Will)
Are you constantly searching for ways to get more landscaping clients, but no matter how much marketing you do, your business still has slow months?
If you’ve ever thought:
❌ “I need to post more on social media.”
❌ “I should run some ads.”
❌ “Maybe I just need better flyers.”
Then this post is for you.
The truth is, marketing more isn’t the answer—marketing smarter is.
📌 In this blog, I’ll show you why most marketing efforts fail, and the 3-part system successful landscapers use to generate leads, close more jobs, and build a predictable business year after year.
🚨 The Problem: More Marketing ≠ More Clients
Most landscapers treat marketing like a last-minute fix—when business is slow, they start running ads, posting on Facebook, or offering discounts.
But what happens next?
You get a few leads, but they’re mostly price shoppers or one-time jobs.
Some months are busy, others are dead slow.
No matter how much you market, it never feels predictable.
This happens because most landscapers don’t have a system—they’re just throwing money at ads or social media, hoping something works.
So what’s the fix? You need a 3-step system that works year-round.
🌱 The 3-Step Marketing System That Brings in Clients Predictably
Instead of hoping that “more marketing” will bring in work, the smartest landscapers build a system that works on autopilot.
✅ Step 1: Attract the Right Clients, Not Just More Clients
Stop chasing price shoppers. You want clients who value quality, not just the cheapest price.
Identify where your best clients come from. (Google, referrals, HOAs?)
Position your business as the best option, not just another landscaper they can call for a quote.
💡 Example: Instead of saying, “We do landscaping,” say:
👉 “We help homeowners create low-maintenance, high-end outdoor spaces—without the hassle.”
✅ Step 2: Use the Right Marketing Systems, Not Just More Ads
The best landscapers don’t rely on just one marketing method—they use a mix of lead sources.
If your branding, messaging, and offer don’t match what your best clients are looking for, your ads won’t work.
Most landscapers fail because their marketing doesn’t align with how people actually hire a landscaper.
💡 What works:
✔ Optimizing your Google Business Profile so you get found when people search.
✔ Running targeted Facebook ads to the right audience (not random boosted posts).
✔ Using referrals & partnerships to land long-term contracts.
✅ Step 3: Convert More Leads Into Paying Clients & Keep Them Long-Term
Getting leads isn’t enough—you need to turn them into paying clients who come back year after year.
Do you respond to inquiries fast? Most homeowners hire the first landscaper who calls them back.
Are you staying top-of-mind? Following up, offering seasonal deals, and building relationships keep your best clients from leaving.
💡 Example:
🚫 Bad Strategy: Running an ad, getting leads, and never following up.
✅ Smart Strategy: Running an ad, responding in 15 minutes, asking pre-qualifying questions, and following up 3-5 times.
📌 Want to See This System in Action? Watch This Video 🎥
Instead of reading about it, watch this short video where I break down:
✅ Why marketing alone won’t fix your business.
✅ The real reason most landscapers struggle to get consistent work.
✅ The 3-step system that brings in high-value clients, not price shoppers.
📥 Want a Step-by-Step Plan? Download the 3-Step Marketing Guide
If you’re serious about getting predictable, high-value clients, I put together a FREE guide that walks you through this system step by step.
Inside, you’ll learn:
✔ How to find and attract the right clients (and stop dealing with price shoppers).
✔ The 3 key marketing systems that bring in predictable work.
✔ How to stop wasting time on marketing that doesn’t work.
🔥 BONUS: Includes a private YouTube video breaking it all down for you.
📥 Download the free guide here
🚀 Take Action Today
1️⃣ Watch the video to see the system in action.
2️⃣ Download the free guide to get the full step-by-step breakdown.
3️⃣ Join the Free Facebook Group to connect with other landscapers growing their businesses the right way.
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Most landscapers track total sales, but sales alone do not tell you if you are winning or losing. You can have a record-breaking revenue month and still come up short on profit. The number that actually tells the truth is revenue per hour — how much your business earns for every production hour you work. Why Revenue per Hour Matters Every business only has so many production hours each week. Those hours are your inventory. When you fill them with low-profit jobs or inefficient routes, you waste your most valuable resource. Revenue per hour measures how efficiently you turn your crew’s time into money. It exposes what your “busy” really earns. What It Reveals Underpriced work : Jobs that seem fine on paper but drag down hourly return. Inefficient routes : Too much windshield time and not enough production. Wasted labor : Crews that take longer than the estimate or lack clear systems. Profit leaks : Jobs that look big in revenue but small in margin. When you track revenue per hour, you start spotting which jobs and services actually make sense — and which ones are quietly draining you. How to Calculate It Take your total revenue for a job, route, or week. Divide it by the total billable production hours your crew worked. The result is your Revenue per Production Hour (RPH) . Compare that to your break-even hourly rate — the amount you need to cover all labor burden, overhead, and profit. If your RPH is not comfortably above that number, the job is not profitable. How to Use It Drop or reprice the lowest RPH clients. Focus your marketing on the most profitable service types. Route for density so drive time does not eat production time. Reward crews that consistently hit higher RPH with efficiency bonuses. This is how smart landscapers grow. They do not just add more clients — they make each hour worth more. Your Next Step If you are ready to stop chasing revenue and start maximizing profit, learn how to track and raise your Revenue per Hour using real numbers. Inside my Pricing Fix Sprint , I teach landscapers how to calculate their break-even rate, identify profit leaks, and make every job count. 👉 Join the Pricing Fix Sprint here and start making every hour work harder for you.
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