More Clients, More Problems?
BSCQ1334 • March 3, 2025
Why Growth Alone Won’t Fix Your Business
1️⃣ The #1 Goal for Most Landscapers → More Clients
When I asked landscapers what would make 2025 a winning year, the most common answer was:
"More clients & revenue growth."
That makes sense—after all, more clients = more money, right?
But here’s the problem: Growth without optimization can actually hurt your business.
2️⃣ The Trap of Growth Without Optimization
📈 More clients = more scheduling headaches if your systems aren’t dialed in.
⚙️ More revenue = less profit if pricing isn’t right.
⏳ More work = more stress if you’re stuck in the field instead of leading your business.
✅ Real success comes from cycling between Growth & Optimization:
Set a growth goal → More clients, more revenue.
Once you hit it, optimize → Maximize profits, efficiency, and systems.
Then grow again → But now with a stronger foundation.
3️⃣ What You Can Do Right Now to Fix This
If you want better clients, higher profits, and more freedom in your business, you can’t just grow—you need to grow the right way.
Here’s how I help landscapers do this:
✔ The 3-Step Marketing Strategy (Attracting the right clients, not just any clients) Download for Free Here
✔ Optimized Pricing & Profitability (No more underbidding)
✔ Scalable Systems & Team Building (So growth doesn’t equal burnout)
📅 Want help applying this to your business? I offer a free 30-minute strategy call to break down exactly where you’re stuck and how to fix it.
👉 Book your free call here:
🚀 More clients aren’t the goal. More profitable clients + a business that runs smoothly? THAT’S the goal.
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Sometimes the Biggest Obstacle to Growth Is You
Why the Right Structure Keeps Your Business Moving When Others Fall Apart
If Your Team Keeps Letting You Down, It Might Be You
Relying on Word of Mouth Is Keeping Your Landscaping Business Stuck
Most landscapers track total sales, but sales alone do not tell you if you are winning or losing. You can have a record-breaking revenue month and still come up short on profit. The number that actually tells the truth is revenue per hour — how much your business earns for every production hour you work. Why Revenue per Hour Matters Every business only has so many production hours each week. Those hours are your inventory. When you fill them with low-profit jobs or inefficient routes, you waste your most valuable resource. Revenue per hour measures how efficiently you turn your crew’s time into money. It exposes what your “busy” really earns. What It Reveals Underpriced work : Jobs that seem fine on paper but drag down hourly return. Inefficient routes : Too much windshield time and not enough production. Wasted labor : Crews that take longer than the estimate or lack clear systems. Profit leaks : Jobs that look big in revenue but small in margin. When you track revenue per hour, you start spotting which jobs and services actually make sense — and which ones are quietly draining you. How to Calculate It Take your total revenue for a job, route, or week. Divide it by the total billable production hours your crew worked. The result is your Revenue per Production Hour (RPH) . Compare that to your break-even hourly rate — the amount you need to cover all labor burden, overhead, and profit. If your RPH is not comfortably above that number, the job is not profitable. How to Use It Drop or reprice the lowest RPH clients. Focus your marketing on the most profitable service types. Route for density so drive time does not eat production time. Reward crews that consistently hit higher RPH with efficiency bonuses. This is how smart landscapers grow. They do not just add more clients — they make each hour worth more. Your Next Step If you are ready to stop chasing revenue and start maximizing profit, learn how to track and raise your Revenue per Hour using real numbers. Inside my Pricing Fix Sprint , I teach landscapers how to calculate their break-even rate, identify profit leaks, and make every job count. 👉 Join the Pricing Fix Sprint here and start making every hour work harder for you.
A step by step plan to scale your landscaping company with profit, not chaos
Why Harder Work Won’t Fix a Broken Model
If You Think SOPs Are Optional, You’re Already Losing Money
Why the Right People Make the Biggest Difference in Your Landscaping Business
