Building a Team That Won't Leave You Hanging

Daniel Jones • October 9, 2024

Marketing to Employees Starts Before You Hire

We all know how much effort goes into marketing your business to customers. You carefully craft your brand image, deliver great service, and make sure your customers feel valued. But how much of that effort do you put into marketing your business to your employees—both prospective and current?

If you find yourself constantly having to fill in for employees, it’s time to take a closer look at your recruitment and retention strategies. The truth is, your team members are just as important to market to as your customers. And just like your customer marketing doesn’t stop after the sale, your employee marketing shouldn’t stop after the hire.

To build a team that won’t leave you hanging, you need to start by attracting the right people. This begins with your job postings, interviews, and onboarding process. Make sure you are selling your business as a great place to work, just as much as you sell your products or services to customers. Show prospective employees why they would want to be part of your team—whether it’s career development opportunities, a positive company culture, or meaningful work.

But it doesn’t stop at hiring. Employee engagement must be a continuous effort. Think of it as an internal marketing campaign. How can you keep your team motivated, aligned with your company’s goals, and committed to staying with you long-term?

Regular check-ins, opportunities for growth, and recognition for hard work all contribute to this. And when employees do leave, exit interviews are crucial. These conversations can provide valuable insights into why people are moving on, allowing you to improve your processes and retain future employees longer.

By treating your employees with the same care and attention you give to your customers, you build a team that feels valued, invested, and less likely to leave you shorthanded.

#TeamBuilding #EmployeeEngagement #WorkplaceCulture #RecruitmentStrategy #Retention #EmployeeRetention #Leadership #BusinessSuccess #EntrepreneurTips #HiringStrategy #EmployeeMotivation

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Most landscapers track total sales, but sales alone do not tell you if you are winning or losing. You can have a record-breaking revenue month and still come up short on profit. The number that actually tells the truth is revenue per hour — how much your business earns for every production hour you work. Why Revenue per Hour Matters Every business only has so many production hours each week. Those hours are your inventory. When you fill them with low-profit jobs or inefficient routes, you waste your most valuable resource. Revenue per hour measures how efficiently you turn your crew’s time into money. It exposes what your “busy” really earns. What It Reveals Underpriced work : Jobs that seem fine on paper but drag down hourly return. Inefficient routes : Too much windshield time and not enough production. Wasted labor : Crews that take longer than the estimate or lack clear systems. Profit leaks : Jobs that look big in revenue but small in margin. When you track revenue per hour, you start spotting which jobs and services actually make sense — and which ones are quietly draining you. How to Calculate It Take your total revenue for a job, route, or week. Divide it by the total billable production hours your crew worked. The result is your Revenue per Production Hour (RPH) . Compare that to your break-even hourly rate — the amount you need to cover all labor burden, overhead, and profit. If your RPH is not comfortably above that number, the job is not profitable. How to Use It Drop or reprice the lowest RPH clients. Focus your marketing on the most profitable service types. Route for density so drive time does not eat production time. Reward crews that consistently hit higher RPH with efficiency bonuses. This is how smart landscapers grow. They do not just add more clients — they make each hour worth more. Your Next Step If you are ready to stop chasing revenue and start maximizing profit, learn how to track and raise your Revenue per Hour using real numbers. Inside my Pricing Fix Sprint , I teach landscapers how to calculate their break-even rate, identify profit leaks, and make every job count. 👉 Join the Pricing Fix Sprint here and start making every hour work harder for you.